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Creating a one-stop-shop for Healthcare Providers to get patients on therapy

Industry: Healthcare

Role: Senior UX Designer 

Design team consisted of a Lead Designer and myself (Sr UX Designer). 

Responsibilities:​​

  • Head of Research team

  • User flows

  • Rapid wire framing and prototyping

  • User testing

  • Hi-fidelity UI designs

  • Design QA

PrescriberPoint's main objective is to provide a comprehensive and efficient platform for Healthcare Providers, such as doctors, nurse practitioners, and physician assistants, to manage their prescription workflows seamlessly. 

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One of the most significant pain points is the complexity and inefficiency of prior authorizations. Providers often find themselves navigating cumbersome processes, involving multiple forms, lengthy approvals, and frequent denials, leading to delays in patient care.

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Moreover, the process of gathering information about drugs can be time-consuming and frustrating. Providers may need to visit various websites, each with its own interface and data format, to access FDA labels, dosage guidelines, contraindications, and other essential details. This fragmented approach hampers workflow efficiency and increases the risk of errors.

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PrescriberPoint addresses these challenges by offering a centralized platform that streamlines prior authorizations, provides comprehensive drug information, and facilitates communication with pharmaceutical stakeholders. Its integrated approach saves time, reduces administrative burdens, minimizes errors, and ultimately improves patient care by ensuring that providers have access to the right information and tools at their fingertips.

Centralized Information Access for Providers

Impact and Key Achievements:
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Comprehensive Drug Information Hub

  • The Product Description Page serves as a centralized hub for all information related to a drug, offering healthcare providers a one-stop shop for accessing crucial details. This innovation streamlines workflows, saves time, and ensures providers have comprehensive insights into each medication.

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Seamless Connectivity with Pharma Representatives

  • By including features that connect providers directly with designated pharmaceutical representatives, the Product Description Page facilitates efficient communication and collaboration. This connectivity leads to improved access to manufacturer resources, timely updates on drug information, and better support for patient care decisions.

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Enhanced Prior Authorization and Financial Aid Access

  • Providers benefit from detailed prior authorization information and financial aid resources available on the Product Description Page. This accessibility empowers providers to navigate complex processes seamlessly, ensuring patients receive timely approvals and assistance with medication costs.

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Speciality Pharmacy Integration

  • The integration of specialty pharmacy information on the Product Description Page further enhances its utility. Providers can easily access details about specialty pharmacies, including services offered, contact information, and patient support programs, streamlining the prescription process for specialty medications.

 
Supporting Arguments and Methodology:
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Data Integration and User-Centric Design

  • The Product Description Page leverages data integration from diverse sources, such as FDA labels, manufacturer resources, prior authorization guidelines, and financial aid databases. This comprehensive data integration is complemented by a user-centric design, ensuring that information is presented in an intuitive and accessible manner.

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Pharma Representative Connectivity and Feedback Loop

  • The inclusion of features for connecting with designated pharmaceutical representatives is a result of user feedback and iterative design processes. This feedback loop ensures that the Product Description Page meets the specific needs of healthcare providers, enhancing user satisfaction and adoption rates.

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Prior Authorization and Financial Aid Resources

  • Thorough research and analysis were conducted to gather and present detailed prior authorization information and financial aid resources on the Product Description Page. This involved collaboration with industry experts, regulatory bodies, and healthcare organizations to ensure accuracy and relevance.

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Specialty Pharmacy Integration and Real-Time Updates

  • The integration of specialty pharmacy information required ongoing partnerships and data updates to ensure accuracy and relevance. Real-time updates on drug information, prior authorization requirements, and financial aid programs further enhance the utility of the Product Description Page for healthcare providers.

Prescribability Score - measuring the difficulty of getting a patient on medication

Impact and Key Achievements:

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Improved Treatment Decision-Making

  • The Prescribability Score revolutionized treatment decision-making for healthcare providers by offering a comprehensive assessment of therapy accessibility. This innovative feature resulted in more informed and efficient treatment decisions, leading to enhanced patient outcomes and satisfaction.

 

Streamlined Prior Authorization Processes

  • By integrating data on insurance plans, formularies, and guidelines, the Prescribability Score significantly streamlined prior authorization processes. Providers could quickly assess the ease or difficulty of starting a patient on therapy, reducing administrative burdens and improving workflow efficiency.

 

Real-Time Updates and Decision Support

  • The visual presentation of the score, coupled with real-time updates and decision support tools, empowered providers to make timely and well-informed treatment decisions. Customization options further tailored the experience, ensuring relevance and accuracy in each patient encounter.

 

Supporting Arguments and Methodology:

 

Data Integration and Analysis

  • The Prescribability Score's foundation lies in its integration of diverse data sources, including insurance plans, formularies, and regulatory guidelines. Advanced algorithms analyzed this data to generate a comprehensive score, considering factors like step therapy, prior authorization requirements, coverage limitations, and associated costs.

 

Visual Presentation and Customization

  • The visual presentation of the score, whether in numerical or color-coded formats, enhanced usability and understanding. Providers could easily interpret the score at a glance, facilitating quick decision-making. Customization options allowed providers to tailor the scoring criteria to align with their practice settings and patient needs.

 

Real-Time Updates and Decision Support Tools

  • Real-time updates ensured that the Prescribability Score remained current and reflective of evolving healthcare landscapes. Decision support tools, such as recommended pathways and links to relevant resources, further assisted providers in navigating complex treatment decisions with confidence.

Developing a robust research pipeline

Impact and Key Achievements:

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Enhanced Research Pipeline Efficiency

  • The research pipeline and database I built significantly enhanced the efficiency of data collection, analysis, and synthesis in our UX research endeavors. This streamlined approach resulted in faster insights generation, improved decision-making, and ultimately, accelerated innovation in our product development cycles.

 

Robust Data Management and Accessibility

  • The database I developed provided a robust platform for managing diverse research data, including interview transcripts, survey responses, user feedback, and analytics data. Its intuitive design and accessibility features ensured that team members could easily access and leverage research insights for informed decision-making.

 

Scalability and Future-Proofing

  • The research pipeline and database were designed with scalability and future-proofing in mind. As our research efforts expanded, the system seamlessly accommodated increased data volume and complexity, without compromising performance or data integrity. This scalability ensured continued effectiveness and relevance over time.

 

Empowering Evidence-Based Design Decisions

  • By centralizing research data and streamlining workflows, the research pipeline and database empowered our team to make evidence-based design decisions. This alignment between research findings and product development initiatives led to more user-centric solutions and improved user experiences.

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